funny tho, I was at supermarket on Saturday (something I never do, due to intolerance of ignorance and human greed illustrated in the aisles), well I got back to car and was looking at a beautiful silver Almighty, KUGA. I put shopping in boot of my box on wheels and went over to the Kuga, said to the lady, how is it for you......kidding, no, I asked if she liked it, her reply was something like "My husband works for Ford so we have two of them, he has Titanium, we love them, I had a focus with "slidey" roof thing before this" Glad I asked, More glad she loves it.....
I get people looking at my Kuga all the time. everybody seems to like it . ( I love it) .the only other car I ever had which got such an interest was an Ford escort Mexico with two black stripes over the roof and on sides etc.
I think Ford have missed a marketing trick here, the 'Ford' badge often puts folk off wanting one and ideally all they had to do was put a 'Kuga' badge in place of the blue oval and I bet loads of interest would be generated such as .what make is that?
All the other crossovers are very similiar ifyou squint at a distance but all can be identified by the company 'badge' or logoplastered on the bonnet and boots.
So a terrific looking (Ford) Kuga would have interested parties asking who actaully makes the Kuga.
Incidentally the quality of Most Fords these days is on a par with any premium motor company you care to name.check out some of the press reports etc.