I bought individual letters at about 20mm in chrome and placed them about 25mmbelow the 'KUGA' badge so the D of 'AWD' was level with the edge of the A in 'KUGA'.
Took some getting used to but now it looks ok. If you look carefully, the 'KUGA' badge isn't quite level across the bottom edge so until I got used to it the 'AWD' looked out of level - optical illusion and I can't see it now.
Finally got the gel badges made to replace the 'Cobra' badge inserts in the side protection mouldings (about £60 and self fitted). They look really good and just as though Ford supplied them. Already stopped a couple of dings - so £9 (badges) well spent
Regards
PJ